KWI at Work Blog


Our team brings a diverse mix of talents and backgrounds to KWI, giving us a unique perspective in the communications  landscape. Read on for our take on communications trends, issues and insights shaping businesses today.

A KPI Called Community

By Celia Willis | May 7, 2019

The early years of the new millennium witnessed a digital transformation, the impact of which I believe will rival that of the industrial revolution. While people have and should hope this movement will bring us closer together, research has shown that it has, in many ways, left us more disconnected than ever. And it happened…

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Nike’s Gamble, and Why it Worked

By Jeff Cochran | March 8, 2019

The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…

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