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LATEST BLOG POSTS

Our team brings a diverse mix of talents and backgrounds to KWI, giving us a unique perspective in the communications  landscape. Read on for our take on communications trends, issues and insights shaping businesses today.

A KPI Called Community

The early years of the new millennium witnessed a digital transformation, the impact of which I believe will rival that of the industrial revolution. While people have and should hope this movement will bring us closer together, research has shown that it has, in many ways, left us more disconnected than ever. And it happened…

How to Channel Your Inner Data Analyst

Don’t think you’re a data person? Turns out you already use analytics in your everyday life. Find out how you can understand and tap into your inner data analyst.

Did Video Kill the Writing Star?

Everyone seems to want videos for their content these days. But is video always the best way to get your message across? We examine why the pen may be mightier than the camera.

Earth Day, Every Day for Major Brands

Earth Day 2019 has seen a social media news cycle full of climate optimism and forward-looking action from a collection of the world’s largest brands.

Nike’s Gamble, and Why it Worked

The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…

Strategic Hires Expand KWI Capabilities

We are welcoming two highly accomplished brand reputation and corporate social responsibility practitioners so we can further develop these areas with the same strategy and excellence that has marked our firm.

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