Why Drinking Our Own Kool-Aid Is So Hard

First impressions are no joke. A Harvard Study of Communications says it only takes seven seconds for you to make a first impression on another human being – only seven seconds. And that’s when you are a real person with a voice and demeanor and personality, face-to-face with someone else. Did you know it takes about 50 milliseconds (that’s 0.05 seconds) for ...

Know Thyself: Are you a House of Brands or a Branded House?

Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences — clients, guests, shareholders, competitors – see you, you are essentially talking about your brand. “Brand strategy” is a pretty loaded concept, but we are simply talking about ...

Happy Tenth Birthday, KWI!

Ken likes to tell us, as his uncle Steve (who was a painter) used to say, “a work is not complete until you’ve taken a moment to step back and enjoy it.” We so rarely have that luxury in a fast-paced, evolving, demanding industry, but we are a grateful group and we do know how to celebrate! Looking back, it ...
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