KWI at Work Blog

LATEST BLOG POSTS

Our team brings a diverse mix of talents and backgrounds to KWI, giving us a unique perspective in the communications  landscape. Read on for our take on communications trends, issues and insights shaping businesses today.

Corporate Journalism Offers a Home Away from the Newsroom

By Jeff Cochran | November 5, 2019

You don’t have to leave journalism when you leave journalism. I know, that doesn’t make any sense, but stay with me. When former journalists like myself leave the comfort of a once-bustling newsroom for new careers, they often leave behind what they consider a passion or calling. They didn’t get into journalism for the fame…

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Purpose with Feathers

By Paul Dusseault | September 23, 2019

This month, KWI celebrates the release of Aflac’s 2018 Corporate Social Responsibility Report. Such reports have become increasingly important in recent years as consumers, activists, employees, regulators and investors have upped their expectations that corporations strive for more than positive financial performance and serve some social purpose. In fact, Aflac’s own 2019 research reveals more Americans (49%)…

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Are Your Company Values Just a Page on Your Website?

By Vanessa Whited | September 16, 2019

At your core, what do you value? I value community. My partner and I are in the process of buying our first home, and when deciding where to live I had one request of the neighborhood: It must be somewhere where we’ll have trick-or-treaters. This might seem silly, but it’s a representation of what community…

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In the Midst of a Revolution

By Ken Willis | September 16, 2019

Revolution is driving our industry. Communicating in and of itself has become a dead end, and building community has become the path to the future. Channels have been diluted and overrun. The story – as well as when, where and how it is told – has become the starting point rather than the final piece…

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You Got a News Hit, Now What?

By Katie Hardy | September 13, 2019

As public relations professionals, we understand securing a positive news story is just the first step in getting your message out to the public. What is often overlooked is the next step: How can you continue the momentum to maximize impact and elevate the conversation?  Back in the day when you got a big news…

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