KWI Blog Homepage Image

LATEST BLOG POSTS

Our team brings a diverse mix of talents and backgrounds to KWI, giving us a unique perspective in the communications  landscape. Read on for our take on communications trends, issues and insights shaping businesses today.

Science Says Communication Is Hard

By Leah Gladu | July 2, 2019

We’re all people, and we all talk. So, why is it so hard for us to communicate? Remember that meeting where everyone walked away with a completely different interpretation of the content? How about the childhood game of telephone? Where kids sit in a circle, whisper the same words in the next person’s ear and…

Keep Reading...

The Authenticity Disconnect at Cannes Lions Festival

By Vanessa Whited | July 2, 2019

The Cannes Lions Festival of Creativity is all about connections: the ones brands make with their audiences, the ones agencies make with brands (hello, new biz!), and the ones industry professionals make with each other. This culture of connectedness is real, palpable and full of key learnings for communicators.  The message that rang loudest to…

Keep Reading...

Being Human at Cannes

By Celia Willis | July 2, 2019

Turns out, being a communications firm at the Cannes Lions Festival is a great way to stand out. In a festival dominated by ad and marketing folks, our employee engagement and public relations focus meant we were a fly on the wall of an opulent palace. However, beneath the extravagant trappings, deep issues were candidly addressed…

Keep Reading...

Why Muppets Matter

By Leah Gladu | June 17, 2019

The old saying goes, all you really need to know you learn in kindergarten. While I’ve always thought that made a good bit of sense, it really hit home today as I watched executives from the long-running children’s show Sesame Street present at the Cannes Lions International Festival of Creativity. Their premise? Change the world…

Keep Reading...

Why Our Agency is Giving Away Work For Free

By Vanessa Whited | June 7, 2019

Do you ever have one of those ideas that pops into your head, so you stop everything to write it down before you lose it? (Or, in this case, type it out in a Google Doc because you’re a millennial in a mobile office environment so pen and paper is a thing of the past…)…

Keep Reading...

A KPI Called Community

By Celia Willis | May 7, 2019

The early years of the new millennium witnessed a digital transformation, the impact of which I believe will rival that of the industrial revolution. While people have and should hope this movement will bring us closer together, research has shown that it has, in many ways, left us more disconnected than ever. And it happened…

Keep Reading...

JOIN OUR COMMUNITY

Receive news and updates from KWI by subscribing to our email list.

Something went wrong. Please check your entries and try again.